Plotwins for Marketing

Give your best marketing ideas a clear next step.

Bring campaigns, content and website improvements into one shared view. Decide what deserves your team's time, then organize the work to make it happen.

Get started See the use cases

MarketingIllustrative example

↑ Impact

High impact · low effort

Clarify the campaign CTA

High impact · high effort

Launch a new campaign

Low impact · low effort

Tidy internal labels

Low impact · high effort

Redesign a little-used report

Effort →

Prioritize campaigns

Choose the campaign work worth doing first

Several campaigns need the same people, and the team cannot take them all on now.

List the initiatives competing for the same people. Compare the outcome you expect with the work required, and discuss where the estimates are uncertain. Update the matrix as results or constraints change.

What you can put in place

A shared decision about which campaign to move forward and which to postpone.

Prioritize on the matrix

For example

Improve a campaign landing page
Prepare a customer email
Test a new content format

Plan the week

Turn priorities into a week you can manage

The campaign is chosen; writing, design and review still need room in the week.

Review what the team can take on before placing tasks in This week or a later horizon. Assign responsibility and break bigger deliverables into subtasks, so writing, design and review have clear next steps.

What you can put in place

A week with defined deliverables, owners and visible next steps.

Explore time horizons

For example

Write the first draft
Prepare campaign visuals
Review the page before launch

Coordinate creative delivery

Keep the brief and the conversation with the work

The brief, design changes and feedback are spread across conversations.

Use the task description for context and comments for feedback. Give subtasks their own assignees and dates. Check what remains open before completing the parent task.

What you can put in place

One place for the deliverable, its context and its subtasks.

Explore tasks and subtasks

For example

Add the creative brief
Assign the copy and design steps
Resolve feedback in the task

Questions?

How do we decide the impact of a marketing task?

Start with one objective, such as improving signups from a campaign. Use the evidence you have and record the assumptions in the task description. Impact is an estimate relative to that objective, not a fixed score for a type of marketing work.

Can we coordinate copy, design and review?

Yes. Split a deliverable into subtasks with assignees and dates, and keep feedback in comments. All subtasks must be completed before the parent task can be marked complete.

Does Plotwins publish campaigns or measure their results?

Plotwins organizes and prioritizes the work. Use your publishing and analytics tools to launch campaigns and measure their results, then use what you learn to update the priorities in Plotwins.

Can an agency use it for client work?

You can organize work into projects and collaborate through tasks and subtasks. Check the current sharing options and plan limits before deciding how to involve clients or external collaborators.

See how other teams organize their work with Plotwins.